Tha Sports Junkies 101

Darlington Raceway Joins Forces With Snapchat For “Our Story”

Southern 500 Stephen Taylor via



Will you be at the Southern 500 next week at Darlington Raceway? Are a Snapchat expert?

Then you’re in luck.

NASCAR will be joining forces with Snapchat users to share their race day experiences with other users all over the world with “Our Story”

All you have to do is snap a photo or video of your race day experience and then share it.

The service will combine then into a special package for their Discovery Platform and leave them up for 24 hours.

Our Story will provide a unique, behind the scenes look at the official Throwback Weekend of NASCAR.

Southern 500 fans can showcase the history of the sport in a new and compelling way.

“Throwback weekend is one of the most vibrant and colorful events on the NASCAR calendar”, said Scott Warfield, Managing Director of social and digital content. Users across the world will get a taste of what it’s like to experience (it) on race day”

The announcement shows the continued partnership between NASCAR and Snap, Inc.

Snapchat has also covered the 2017 Daytona 500 in addition to the races at Talladega and Charlotte Motor Speedway.

The Bojangles Southern 500 will feature iconic throwback paints schemes from past driver such as Davey Allison, and Allan Kulwicki, as well as Jeff Gordon.

Coverage of the Bojangles Southern 500 begins at 6pm EST on NBSCN and you can also listen to the coverage on Sirius XM NASCAR radio Channel 90, MRN radio and as always at


Follow @TSJ_Sports

Follow the writer @nascarguy10