Tha Sports Junkies 101

Race Fans Compete in The Hashtag 500 To Win Prizes



Back by popular demand, The Hashtag 500 gives fans a chance for fans of NASCAR to win Daytona 500 prizes

To compete in the contest, simply tune into The Daytona 500 on February 18th at 2:30pm on Fox.

Then follow the steps below to join in on all of the excitement of The Hashtag 500:

  • Follow @NASCAR on Twitter to find custom hashtags for a chance to win race items.
  • NASCAR will share a new hashtag every 20 laps, so keep your eyes “peeled”
  • The first 500 followers that tweet the special hashtag and #Daytona500 will be entered into a random drawing

This year, the unique promotion is one of several social and digital media experiences offered by NASCAR.

The first Hashtag 500 took place during the 2016 DAYTONA 500.


Beginning today through Saturday, fans can practice for The Hashtag 500 by competing in daily races on Instagram.

The unique promotion generated massive fan engagement and broke numerous NASCAR social media records – including total tweets in a single minute (13,000).


On Sunday, Snapchat will cover the DAYTONA 500 with its Our Story feature, to give millions of users around the world an inside look at race day from Daytona International Speedway.

In addition to The Hashtag 500, the all-new NASCAR Fantasy Live is now open for league and team registration at

Beginning Sunday, fantasy players will be able to swap drivers in and out of their “garage” live.

NASCAR Mobile will debut the sport’s first reality experience for app users.

Fans can position race-themed items like driver helmets and Goodyear tires within their camera frames and share the images with friends on social media.

For more information on the Hashtag 500, fans can visit