Tha Sports Junkies 101

Target Drops 16 Year Sponsorship After 2017 Season

Target Chad Sparkes via



Target announced today that it would not continue to sponsor the #42 car of Kyle Larson at the end of 2017. This announcement comes a year after Target left the IndyCar Series, vacating sponsorship of Ganassi driver Scott Dixon.

This is another big blow in the racing industry that NASCAR did not need.

After losing Nature’s Bakery, Great Clips and Dollar General, one begins to wonder who’s next.

Will Nationwide, Lowes or Jimmy John’s pull out next?

In a statement Target said that their focus will be on soccer.

“Through partnerships with Major League Soccer, Minnesota United FC, US Youth Soccer and the U.S. Soccer Foundation, Target has been able to create meaningful connections with players, fans and families, no matter how they participate in the sport.”

Ok, so here’s my opinion. Lack of fans means no new eyeballs on their cars.

This means no new product sales.

And if the driver does not do well on the track, no trip to victory lane with their logo all over the car for the TV cameras.

The Target logo first appeared on Jimmy Spencer’s car in 2002 when Chip Ganassi bought the team from then owner Felix Sabates.

Chip Gnassi said that Larson will still continue to drive for the team.

“Kyle Larson is a once-in-a-generation talent,” Ganassi said in a statement. “He and the No. 42 Chevrolet will still be on the track for a long time.

“The only difference is that they will have different colors.”

Ganassi is in talks with potential replacements.

“I have had an unbelievable relationship with Target for 28 years, and I have to thank them for their longtime support,” Ganassi said.

The decision leaves Kyle Larson, second in the NASCAR Cup Series standings, without an announced sponsor for the majority of 2018.

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