Tha Sports Junkies 101

Barcelona Announces Rakuten as Next Official Shirt Sponsor

Photo credit to FC Barcelona via Twitter

La Liga

Rakuten has been named as FC Barcelona’s new official shirt sponsor

Barcelona, Spain – Rakuten, a Japanese electronic commerce and Internet company based in Tokyo, is the new sponsor for Barcelona’s first team shirt, the club announced.

In addition to becoming the shirt sponsor, Rakuten will also be the main global sponsor of Barcelona after striking a deal worth 55 million euros, plus incentives worth 1.5 million euros to win La Liga, and 5 million euros if the club captures another Champions League crown.

The agreement between the two sides will come into effect on July 1, 2017.

In a statement, team president team president Josep Maria Bartomeu said:

This agreement puts us at the forefront of sports club sponsorships, which has always been an objective for the current Board of Directors. We hope this partnership between Rakuten and FC Barcelona brings unparalleled sporting and commercial success, and helps the club achieve its goal of being a reference point worldwide.

Qatar Airways has been a staple on Barcelona shirts since 2013. The latest agreement, which was signed last summer, expires June 31, 2017.