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Dollar General leaving Joe Gibbs Racing, NASCAR At End Of 2016 Season

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Dollar General, which sponsors Matt Kenseth‘s team at Joe Gibbs Racing, announced Monday that it will not return to the team or NASCAR after this season.

Dollar General served as Kenseth’s primary sponsor in 30 points races last season and the Sprint All-Star Race and Sprint Unlimited. All five of his points victories and his Sprint Unlimited win came with Dollar General on his car. They have also served as Kenseth’s primary sponsor in 10 of 12 points races this season and in the Sprint All-Star Race.

In a company statement released Monday:

Dollar General has had tremendous success with NASCAR and our sponsorship of Joe Gibbs Racing. We have enjoyed a great partnership with Joe Gibbs Racing and we are excited to see what the No. 20 Dollar General car driven by Matt Kenseth will accomplish during the remainder of 2016 NASCAR Sprint Cup season. Our strategy to reallocate our future marketing assets into new programs is strictly a business decision to align our priorities to better serve our customer in this rapidly changing retail environment

Joe Gibbs Racing will announce a replacement in the coming weeks, but rumors are already circulating on one in particular. A source noted that Mobil 1 could move from Stewart Haas Racing to Joe Gibbs Racing’s 20 car next season. DeWalt may also pick up additional races next season as well, but all should be taken into the fact this story is in the preliminary stages.