Tha Sports Junkies 101

Legendary Broadcaster Ken Squier – The Storyteller In All Of Us



Ken Squire instrumental in bringing CBS Sports to NASCAR; Coined the phrase “The Great American Race”

As a young boy of 15 from Waterbury, VT, Ken Squier told a story of how he started in race announcing.

It was in a pasture in Morrisville, VT in the back of a logging truck.

Squier stood tall with his sound guy as they called the races from the back of that truck, with speakers mounted on either side as their sound system. Chicken wire was used to keep the fans at bay.

The race was between the North and the South. And when things got out of hand the National Guard was called in.  Squier and his sound guy hid underneath that truck “until cooler heads prevailed.”

This is Ken Squier. A storyteller. He gives the sport dignity.


Squier referred to the time period between the final race at Homestead and The Daytona 500 as when “the engines are silent and the tracks are pretty much snowed under.”

Ken described himself as “an odd duck in a flock of fancy geese” when accepting his NASCAR Hall Of Fame class ring.

He was among his classmates Ray Evernham, Ron Hornaday, Robert Yates and Red Byron.

Dale Earnhardt Jr. introduced Squire before his speech, and Vermont Governor Phil Scott presented Ken with his ring.

In 1970, Squire co-founded the Motor Racing Network with Bill France Sr.

He also convinced CBS Sports to broadcast the 1979 Daytona 500 live.

During a 2 hour rain delay, France asked Ken, whom he called “Squires”, and his co-anchor to do something for him.

He gave them a pad of paper, and asked them to remind the fans that there are still plenty of seats available for July’s Daytona race.

Squier coined many famous phrases, such as “The Great American Race”, which he joked that he stole from Australia while working out in the Sydney Opera House.

He also coined the phrases “The Alabama Gang”, describing drivers such as the Allisons and Red Farmer, and “The Silver Fox” describing David Pearson. He is well known for giving drivers his signature racing nicknames.

Squier was able to bring the sport of stock car racing to millions of fans over a lengthy career as a broadcaster for both television and radio. In addition, he has mentored many of the current motorsports journalists.

A story teller. A humble man. There for the fans, not for himself or the fame. This is Ken Squier.

Since 2010 I have been covering Motorsports for several outlets such as, The Lawrence Eagle Tribune and WHAV Radio. New England born and raised, NASCAR is a passion which I hope to turn into a full time opportunity.


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