Tha Sports Junkies 101

Win Super Bowl Tickets for Life With Bud Light Strike Gold Promotion

bud light super bowl Franklin Liqours via


With the NFL Playoffs approaching, Bud Light is rewarding Super Bowl tickets for life with golden can promotion.

Earlier this year, we lost legendary actor Gene Wilder, who played Willy Wonka in the film Willy Wonka & The Chocolate Factory in 1971 and Bud Light found the perfect time to celebrate his life and rewrite the story in their own way. One lucky NFL fan and avid Bud Light consumer will find a golden can that will reward them with Super Bowl tickets for life.

Bud Light is the official beer sponsor of the NFL, and they are now running their “Strike Gold” promotion. They will be offering limited-edition Super Bowl themed packaging on all packs of 18, 24, and 30-packs of 12 ounce Bud Light cans across the country, with the exception of California. Charlie Bucket was able to find his golden ticket in a Wonka Bar with money he found in a street drain, so customers will be encouraged to never give up hope.

Budweiser will randomly place 37,000 golden Super Bowl 51 cans in certain packs, and if you find one, then you may have a chance to win prizes at the end of the NFL season. Veruca Salt had her wealthy father buy thousands of boxes of chocolate and bought her way into the chocolate factory, so if you have the money to buy America’s weight in beer, then by all means – please do!

During the promotion, six lucky weekly winners will win season tickets to their favorite NFL team. The ultimate winner will be awarded Super Bowl tickets for life, or up to 51 years of games. Fans will be able to pick up these limited edition Bud Light packs from now until January 13th, 2017, and the grand prize winner will be chosen during the week of January 16th. Anna Rogers, the director of NFL partnerships and strategy, announced the promotion with Anheuser-Busch.

“All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch. Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?”

We will see if Bud Light will go all out and have Oompa Loompas give the winners some life lessons through the form of song. And maybe at the end, we’ll find out that Roger Goodell was Arthur Slugworth the whole time. But please drink responsibly, or you might end up looking like a giant purple balloon like Violet Beaugregarde.